INFORMATION ABOUT THE ASSOCIATION

Spas and health resorts in BW

With over 12.5 million overnight stays, the spas and health resorts of Baden-Württemberg make a significant contribution to the success of the tourism state of Baden-Württemberg. They generate a gross turnover of around 3.05 billion euros annually.

We - the Baden-Württemberg Spa Association - are the interest group for spas and health resorts in Baden-Württemberg and represent them in public. We are the only lobby group for spas and health resorts in the state and we actively promote their interests. We are the contact for the industry as well as for end customers, the media and politics.

The majority of the higher-rated spas and health resorts in Baden-Württemberg actively participate in the association's work through membership. This association's work is closely aligned with the interests and key topics of the member resorts and also sensitizes the industry to new developments in the tourism, health and recreation segments.

When people think of health and relaxation, they should think of Baden-Württemberg first - that is our declared goal. We are constantly working on this with market research-based marketing measures. We offer individual platforms for the member locations and market the spas and health resorts in Baden-Württemberg as a whole.

We are a strong association with our members as strong partners. Above all, the exchange between each other is important to us; only through regular communication can ideas flow and develop further!

Arne Mellert

Managing Director of the Baden-Württemberg Spa Association

Our structure

Due to the restructuring of the Baden-Württemberg Spa Association, the association's focus is on market research in addition to marketing the spas and health resorts in Baden-Württemberg. The two subject areas are closely intertwined and the secondary and primary analyses support the association's targeted marketing strategy. In addition, the office acts as a mediating body and contributes to the stronger networking of individual working groups and committees.

The innovations in the areas of “digitalization” and “market research and innovation development” illustrate the expanded focus on current topics as well as an increased future orientation of the association, which will drive the modernization of spas and health resorts in Baden-Württemberg in the future.

Our goals

Strengthening the industry

Together we develop measures and strategies that promote competitiveness and sustainability in our industry.

Image enhancement

With joint marketing campaigns and flagship projects, we are driving forward the image change, increasing our image in the recreation segment and underlining our expertise in the healthcare sector.

Promoting innovation

The in-house market research department's detailed analysis of our guest groups reveals precise potential. These results are used to create new, innovative products that are specifically aimed at our guest groups.