{"id":8634,"date":"2024-10-21T07:29:38","date_gmt":"2024-10-21T07:29:38","guid":{"rendered":"https:\/\/naturgesund-bw.de\/?p=8634"},"modified":"2025-04-29T07:54:54","modified_gmt":"2025-04-29T07:54:54","slug":"gastezahlen-in-den-heilbadern-und-kurorten-fast-auf-vor-pandemieniveau-von-2019","status":"publish","type":"post","link":"https:\/\/naturgesund-bw.de\/en\/gastezahlen-in-den-heilbadern-und-kurorten-fast-auf-vor-pandemieniveau-von-2019\/","title":{"rendered":"Spas and health resorts in the state satisfied with first half of 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8634\" class=\"elementor elementor-8634\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aa58e3a elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-height-default\" data-id=\"1aa58e3a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-794fb6ea\" data-id=\"794fb6ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-6f1c6e66\" data-id=\"6f1c6e66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-dd97f67\" data-id=\"dd97f67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d2d023b elementor-widget elementor-widget-heading\" data-id=\"7d2d023b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">October 17, 2024<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5200421a elementor-widget elementor-widget-heading\" data-id=\"5200421a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B\u00e4dertag 2024: Spas and health resorts in the state\nsatisfied with the first half of 2024\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-345a8618 elementor-widget elementor-widget-image\" data-id=\"345a8618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/naturgesund-bw.de\/wp-content\/uploads\/2023\/11\/2-DJI_0164-e1738234109716.jpg\" class=\"attachment-full size-full wp-image-8490\" alt=\"Ein \u00dcberblick \u00fcber Bad D\u00fcrrheim von dem Kurpark und der Therme aus der Vogelperspektive.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-22df6c7c\" data-id=\"22df6c7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-124ccf63\" data-id=\"124ccf63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27b11ab6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"27b11ab6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-7e107b81 elementor-hidden-mobile\" data-id=\"7e107b81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-77f85fb7\" data-id=\"77f85fb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-5b871e0\" data-id=\"5b871e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38b6e9cb elementor-widget elementor-widget-text-editor\" data-id=\"38b6e9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Positive developments in nature-related activities, day visits, clinics and motorhome pitches<\/strong><\/li><li><strong>Persistent shortage of skilled workers and labor<\/strong><\/li><li><strong>Cautiously optimistic assessment of medium-term development<br \/><br \/><\/strong><p><strong>STUTTGART. The economic importance of tourism in the recreational and health destinations of Baden-W\u00fcrttemberg was a focal point of the Spa Day 2024, to which the Baden-W\u00fcrttemberg Spas Association invited guests to Bad D\u00fcrrheim on October 17. The talks and discussions focused on how the first half of 2024 went for the industry and the prospects for the near future. The former is rated as satisfactory overall. In the latest industry report, 97% of participating association members rated the booking situation in the first six months as good or at least satisfactory. Current challenges such as labour shortages, high energy costs and bureaucracy were also discussed with the State Secretary in the Ministry of Economic Affairs, Labour and Tourism, Dr. Patrick Rapp MdL, at the B\u00e4dertag. The spas and health resorts would also like support from politicians to help them overcome these challenges.<\/strong><\/p><p>Satisfactory overall - this is how the situation in spas and health resorts in Baden-W\u00fcrttemberg can be summarized. In many segments, such as nature-related activities, day visits, clinics and motorhome pitches, occupancy rates from an industry perspective are significantly higher than in 2019, i.e. the situation before coronavirus. However, the fact that the 2024 Baths Day in Bad D\u00fcrrheim was not all sunshine and roses was due to the numerous challenges that slightly cloud the view of the future.<\/p><p><strong>Industry prepares for new trends<\/strong><\/p><p>For example, the industry representatives who took part in the member survey reported weaker occupancy rates, particularly among accommodation providers such as hotels and vacation apartments. One reason for this: Visitor behavior has changed. \u201cWe spas and health resorts stand for high quality and health. We are continuously developing our offers to meet our guests' desire for individuality, service and special experiences - the impressive range of offers is also impressive in terms of price, although guests have also become more price-sensitive,\u201d emphasized Jonathan Bergg\u00f6tz, Mayor of the host town of Bad D\u00fcrrheim, during a panel discussion at the B\u00e4dertag.<\/p><p>From an industry perspective, a trend towards a shortening of the length of stay has also been observed for several years. Against this backdrop, the majority of HCCs have already begun to address these changes with various measures, for example by improving their range of services, expanding their general offering or introducing new technologies. This is also shown by the analysis of the current industry report. Across the industry, nature-based offers and day tourism are also considered to be the defining trends of the coming years. \u201cIn the future, the recreational and health-oriented core competencies of the HuK will be in even greater demand from guests,\u201d predicted Fritz Link, President of the Heilb\u00e4derverband.<\/p><p>More than two thirds of all participants in the industry study stated that they are already preparing for these developments by placing a stronger focus on areas such as nature experiences, recreation and health promotion in their offers. Group offers for day guests and digital solutions are also increasingly finding their way into the new and further development of concepts. \u201cSocial trends such as individualization, sustainability, self-optimization and work-life balance naturally have an impact on health tourism. We want to align our offers more closely with these trends in order to be even closer to customer needs,\u201d emphasized Markus Spettel, Managing Director of Kur- und B\u00e4der GmbH Bad D\u00fcrrheim, in the panel discussion.<\/p><p>The industry would also like to see further supporting measures, as the member survey on which the industry report is based also made clear. There is a particularly great need for monetary factors and the reduction of regulations and bureaucracy. \u201cWe know that spas and health resorts are facing major challenges. This makes the current figures, which indicate a positive development, all the more pleasing. This shows me that we are on the right track with the support of Heilb\u00e4der und Kurorte Marketing GmbH at state level,\u201d said Dr. Patrick Rapp, State Secretary in the Baden-W\u00fcrttemberg Ministry of Economic Affairs, Labour and Tourism. After all, the industry makes a significant contribution to the economic success of the No. 1 spa state. \u201cIt is therefore in the interests of the state government to create a basis for securing the future and to promote the development of market- and customer-oriented offers,\u201d added Rapp. The recruitment of skilled workers - both nationally and internationally - is also high on the political agenda.<\/p><p><strong>More intensive customer approach<\/strong><\/p><p>Due to the generally tight financial situation in society as a whole, around a third of all SMEs are not planning to make any major investments in the next twelve months. However, if expenditure is made, the focus will be on structural expansions such as energy-efficient renovations, the development of new products or measures to better address customers. Among other things, this is intended to counteract the increase in cancellation rates observed by HuK. \u201cWe need to intensify communication with guests and be more proactive,\u201d warned Link. The growing trend towards last-minute bookings is also making it more difficult to plan in the destinations. Bookings are increasingly being made less than a month before the stay. What's more, it is not uncommon for guests to book less than a week in advance.<\/p><p><strong>Up to eleven percent of vacancies are unfilled<\/strong><\/p><p>The areas of operating costs and staff recruitment and retention continue to pose particularly great challenges for the HR sector. \u201cAccording to the industry report, an average of up to eleven percent of vacancies in the companies of the participating HuK are unfilled,\u201d emphasizes Link. In addition to the medical-therapeutic sector, this also applies to jobs in the service, service, technology and skilled trades sectors. Link summarized the consequences of this development: \u201cIf we do not counteract this, there is a risk that the growing demand in some segments can no longer be met.\u201d<\/p><p>Besonders gro\u00dfe Herausforderungen f\u00fcr die HuK stellen weiterhin die Bereiche Betriebskosten sowie Personalgewinnung und -bindung dar. \u201eDem Branchenbericht zufolge sind im Schnitt bis zu elf Prozent der Stellen in den Betrieben der teilnehmenden HuK unbesetzt\u201c, betont Link. Dies betrifft neben dem medizinisch-therapeutischen Bereich auch Stellen in den Bereichen Dienstleistung, Service, Technik und Handwerk. Die Konsequenzen dieser Entwicklung fasste Link zusammen: \u201eWenn wir dem nicht entgegenwirken, droht, dass in manchen Segmenten die wachsende Nachfrage nicht mehr bedient werden kann.\u201c<\/p><p>Even though various uncertainties and risks currently pose challenges for the HVAC sector, association members remain cautiously optimistic about developments over the next five years: 43% see them as rather positive, with a further 43% giving a neutral assessment - according to the industry report.<\/p><\/li><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-5268a98d\" data-id=\"5268a98d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-2144727\" data-id=\"2144727\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a038a07 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a038a07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-ab46685\" data-id=\"ab46685\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-26e22c5\" data-id=\"26e22c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-fb0d28e\" data-id=\"fb0d28e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65401b7 elementor-widget elementor-widget-heading\" data-id=\"65401b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Downloads<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b7d4c0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b7d4c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a27f10b\" data-id=\"a27f10b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1fdc2d\" data-id=\"b1fdc2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-536df98 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"536df98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d16fe54\" data-id=\"d16fe54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80fb960 elementor-widget elementor-widget-text-editor\" data-id=\"80fb960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/naturgesund-bw.de\/wp-content\/uploads\/2024\/10\/PM-Baedertag-2024_Branchenreport.pdf\">PM Baedertag 2024_Branchenreport<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column 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class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spas and health resorts in Baden-W\u00fcrttemberg<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e483613 elementor-widget elementor-widget-spacer\" data-id=\"e483613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b946284 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b946284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/naturgesund-bw.de\/en\/heilbaeder-und-kurorte-in-bw\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Find out more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-6069737\" data-id=\"6069737\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-be21725\" data-id=\"be21725\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The economic importance of tourism in Baden-W\u00fcrttemberg's recreational and health destinations was a key topic at the 2024 Spa Day, hosted by the Baden-W\u00fcrttemberg Spa Association in Bad D\u00fcrrheim on October 17. The talks and discussions focused on the industry's performance in the first half of 2024 and the outlook for the near future. The former is considered satisfactory overall.<\/p>","protected":false},"author":3,"featured_media":8490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-8634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heilb\u00e4der und Kurorte im Land mit erstem Halbjahr 2024 zufrieden<\/title>\n<meta name=\"description\" content=\"Heilb\u00e4der und Kurorte in Baden-W\u00fcrttemberg: Positive Trends bei Aktivit\u00e4ten, Kliniken, Tagesbesuchen und Stellpl\u00e4tzen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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