{"id":1670,"date":"2023-10-23T09:24:03","date_gmt":"2023-10-23T09:24:03","guid":{"rendered":"https:\/\/naturgesund-bw.de\/?page_id=1670"},"modified":"2025-03-25T10:11:24","modified_gmt":"2025-03-25T10:11:24","slug":"heilbaeder-und-kurorte-in-bw","status":"publish","type":"page","link":"https:\/\/naturgesund-bw.de\/fr\/heilbaeder-und-kurorte-in-bw\/","title":{"rendered":"Spas et stations thermales en BW"},"content":{"rendered":"
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INFORMATIONS SUR L'ASSOCIATION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Spas et stations thermales en BW<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tAvec plus de 12,5 millions de nuit\u00e9es, les stations thermales et thermales du Bade-Wurtemberg contribuent de mani\u00e8re significative au succ\u00e8s de la r\u00e9gion touristique du Bade-Wurtemberg. Ils g\u00e9n\u00e8rent un chiffre d'affaires brut d'environ 3,05 milliards d'euros par an.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous \u2013 l'Association thermale du Bade-Wurtemberg e. V. \u2013 est le groupement d'int\u00e9r\u00eat des stations thermales et thermales du Bade-Wurtemberg et les repr\u00e9sente aupr\u00e8s du public. Nous sommes la seule association de pression pour les spas et les stations thermales de l'\u00c9tat et d\u00e9fendons activement leurs int\u00e9r\u00eats. Nous sommes l'interlocuteur de l'industrie ainsi que des clients finaux, des m\u00e9dias et de la politique.<\/p>

La plupart des stations thermales et thermales les mieux not\u00e9es du Bade-Wurtemberg participent activement au travail de l'association par leur adh\u00e9sion. Le travail de cette association est \u00e9troitement orient\u00e9 vers les int\u00e9r\u00eats et les th\u00e8mes cl\u00e9s des villes membres et sensibilise \u00e9galement l'industrie aux nouveaux d\u00e9veloppements dans les segments du tourisme, de la sant\u00e9 et des loisirs.<\/p>

Lorsque l'on pense \u00e0 la sant\u00e9 et \u00e0 la d\u00e9tente, la premi\u00e8re chose \u00e0 laquelle il faut penser est le Bade-Wurtemberg - tel est notre objectif d\u00e9clar\u00e9. Nous y travaillons continuellement avec des mesures marketing bas\u00e9es sur des \u00e9tudes de march\u00e9. Nous proposons des plateformes individuelles pour les stations membres et commercialisons les stations thermales et thermales du Bade-Wurtemberg dans leur ensemble.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Nous sommes une association solide avec nos membres en tant que partenaires solides. L'\u00e9change entre nous est particuli\u00e8rement important pour nous ; les id\u00e9es ne peuvent que surgir et se d\u00e9velopper gr\u00e2ce \u00e0 une communication r\u00e9guli\u00e8re !<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Arne Mellert<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tDirecteur g\u00e9n\u00e9ral de l'association thermale du Bade-Wurtemberg\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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En raison de la restructuration de l'association des thermes du Bade-Wurtemberg, l'association se concentre - outre la commercialisation des thermes et des stations thermales du Bade-Wurtemberg - \u00e9galement sur les \u00e9tudes de march\u00e9. Les deux domaines sont \u00e9troitement li\u00e9s et les analyses secondaires et primaires soutiennent l'orientation marketing cibl\u00e9e de l'association. De plus, le bureau agit comme interm\u00e9diaire et contribue \u00e0 un meilleur r\u00e9seautage entre les diff\u00e9rents groupes de travail et commissions.<\/p>

Les innovations dans les domaines de la \u00ab\u00a0num\u00e9risation\u00a0\u00bb et de \u00ab\u00a0\u00e9tudes de march\u00e9 et d\u00e9veloppement de l'innovation\u00a0\u00bb illustrent l'accent accru mis sur des sujets d'actualit\u00e9 ainsi que l'orientation future accrue de l'association, qui stimulera \u00e0 l'avenir la modernisation des stations thermales et thermales du Bade-Wurtemberg. .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Renforcer l'industrie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEnsemble, nous d\u00e9veloppons des mesures et des strat\u00e9gies qui favorisent la comp\u00e9titivit\u00e9 et la durabilit\u00e9 de notre industrie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Am\u00e9liorer l'image<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tGr\u00e2ce \u00e0 des campagnes de marketing communes et \u00e0 des projets phares, nous favorisons le changement d'image, am\u00e9liorant notre image dans le segment des loisirs et soulignant notre expertise dans le secteur de la sant\u00e9.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Promouvoir l'innovation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tL'examen minutieux de nos groupes d'invit\u00e9s par le centre d'\u00e9tudes de march\u00e9 interne montre pr\u00e9cis\u00e9ment le potentiel. Ces r\u00e9sultats sont utilis\u00e9s pour cr\u00e9er de nouveaux produits innovants explicitement destin\u00e9s \u00e0 nos groupes d'invit\u00e9s.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Arne Mellert<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Katharina Kimmich<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Julian Kautz<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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T\u00e9l : 0711 89 24 80-06<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Melanie Saumweber<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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T\u00e9l : 0711 89 24 80-02<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Henriette Seidenfu\u00df<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INFOS ZUM VERBAND Heilb\u00e4der und Kurorte in BW Die Heilb\u00e4der und Kurorte Baden-W\u00fcrttembergs tragen mit \u00fcber 12,5 Millionen \u00dcbernachtungen ma\u00dfgeblich zum Erfolg des Tourismuslandes Baden-W\u00fcrttemberg bei. Sie erwirtschaften j\u00e4hrlich einen Bruttoumsatz von rund 3,05 Milliarden Euro. Wir \u2013 der Heilb\u00e4derverband Baden-W\u00fcrttemberg e. V. \u2013 sind der Interessenverband der Heilb\u00e4der und Kurorte in Baden-W\u00fcrttemberg und vertreten […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1670","page","type-page","status-publish","hentry"],"yoast_head":"\nHeilb\u00e4derverband Baden-W\u00fcrttemberg<\/title>\n<meta name=\"description\" content=\"Alles \u00fcber den Heilb\u00e4derverband Baden-W\u00fcrttemberg: Ihr Beitrag zum Tourismus und Engagement f\u00fcr den Gesundheitstourismus in der Region.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/naturgesund-bw.de\/fr\/heilbaeder-und-kurorte-in-bw\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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